More than two years ago, in Seattle, Dan Price announced that everyone in his small credit-card processing firm would earn no less than $70,000 per year. He has kept his word, and so far it’s working. His people are happier and his profits have risen. CEOs should look to him as a model.

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Last month, in conjunction with Forbes magazine, JUST Capital announced its new Just 100 list of companies—companies that build success on principles of enlightened leadership. These firms are showing the rest of corporate America what will increasingly become the only way to succeed in the future.

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The decline of unions has collided with this surprising new growth as the global economy brings manufacturing back to America. In this period of transition, workers have been left largely unprotected from exploitive practices that hearken back to sweatshops and Dickensian textile mills.

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Vivek Murthy convincingly argues that many of our workplace cubicles are becoming wells of isolation. That’s the landscape Murthy saw while he was looking at the nation’s health from his lofty perch in the Obama administration—an epidemic of loneliness. Great organizational leadership can cure it.

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The Just 100—the hundred most ethical and enlightened companies in the nation—consistently outperform their industry competitors continuously, by one to four percentage points. These companies operate beyond the confines of short-term shareholder primacy, the private sector’s A-game for decades.

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