Optimax earns profit through company-wide creativity and the sharing of that profit with those who are responsible for making the small and large creative decisions up and down the org chart. It's a model for how to make customer satisfaction and employee creativity the heart of the mission. […]

Companies may be finally waking up to the need for personalized service—in the realization that the individual customer is the heart and soul of success. If you listen, the customer—one unique customer at a time, not a demographic segment—will tell you what they need from you. […]

After a hiatus from his career and a spiritual crisis, Mark Bertolini returned to Aetna a new man, with a new vision. Bertolini’s path is one that all CEOs should examine as they make their way into the demands of this century. […]

Anat Admati believes American business as a whole, not just the finance sector, has to think about the long-term consequences of how it makes a profit. For her, the philosophy of shareholder primacy has blinded private sector leadership to the destruction it leaves behind in its race for profit. […]

Due to the corporate tax cuts passed last year, companies are bringing hundreds of millions of dollars back to the United States, which they have been accumulating overseas for years. And for the most part, they are spending this cash repatriation on stock buybacks rather than core competencies. […]